EXPERIMENTAL MARKETING

The time has gone when holdings an advertisement spelt the magic for product & service sales. Today awareness created through out of box is called EXPERIMENTAL MARKETING. E M is related to event management – has the potential to reach more closely & effectively to the customer, Thus now days it’s becoming the most effective strategic tool to promote marketing and advertising campaign. Event such as – meeting, convention, exhibition, conference and seminar as well as music & sporting events harbor the especial factor & constitute the banquet of services that experimental market has to offer, e.g.- Hero Honda sponsor SARE GA MA……… Idea sponsor FILM FAIR AWARD. Thus it is very helpful to mark a high creative idea and sharp intention with the target audience. In the mean time of recession when most of the company contracting on expenditure cost reduction experimental marketing could also play key role and it is the one it has wide area for growth for enterprise business to provide local advertising support for marketing and sales, for this mobile marketing & 3G technology work as supportive tool.


RATNESH MISHRA
The Youth
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www.theindianyouths.blogspots.com